FOR IMMEDIATE RELEASE
Thursday, October 23, 2025
Cenovus Energy Hub presents Sound Check: The first live music event at the new state-of-the-art facility Free, all-ages community event features local artists Jordyn Pollard
and Dirt Rich Band on Dec. 4
Lloydminster, AB/SK – Cenovus Energy Hub is making history by hosting its first-ever live music event, Sound Check, on Thursday, December 4, 2025. This free, all-ages community celebration will feature local artists Jordyn Pollard and the Dirt Rich Band, giving residents a first look at what large-scale entertainment will be like at the region’s newest premier venue.
Sound Check marks a milestone for Lloydminster and surrounding communities. The event showcases the Hub’s capabilities as an entertainment destination, meaning residents don’t have to travel to see big shows anymore.
“This show is an essential part of testing the new facility in preparation for the big-name acts we will be hosting in 2026. Sound Check lets us test the systems, train the team, and run through the logistics of large-scale concerts,” said Don Bowey, Manager, Cenovus Energy Hub & Arenas. “Best of all, we get to host a free event for the whole community to join.”
The event will feature two 45-minute sets from accomplished regional artists. Jordyn Pollard, a Lloydminster native whose career launched at age 18 with the chart-topping single “Back To Us,” brings her signature country-pop sound that has drawn comparisons to Kelsea Ballerini and Taylor Swift. The Dirt Rich Band, multiple Alberta Country Music Association nominees who have shared stages with Brett Kissel, Gord Bamford, and George Canyon, will deliver their award-winning country sound to the Hub stage.
Event Details:
• Date: Thursday, Dec 4, 2025
• Doors Open: 5:00 p.m.
• Show Starts: 6:00 p.m.
• Location: Cenovus Energy Hub, 3905 39 Ave. Lloydminster, SK
• Admission: FREE (tickets required)
• Seating: General admission (floor seating, bowl seating, and standing room available)
Tickets are available now at CenovusEnergyHub.ca and are going quickly, with 15 per cent already claimed in the first 24 hours. Attendees are encouraged to reserve their free tickets early to guarantee entry to this event.
The venue offers ample parking, accessibility accommodations, and concessions, including licensed beverage service. This family-friendly event welcomes all ages.
Sound Check is more than an event – it’s a glimpse into the future of entertainment in the region. Cenovus Energy Hub will begin hosting major touring artists in 2026, with announcements coming soon. This community celebration is an introduction to the venue’s capabilities and what residents can expect from upcoming shows.
For more information, tickets, and updates on future events, visit CenovusEnergyHub.ca or follow Cenovus Energy Hub on Facebook, Instagram and Twitter.
About Cenovus Energy Hub
As the largest sports, events, and recreation facility in the Lloydminster region, Cenovus Energy Hub delivers experiences that last a lifetime. The venue features two NHL-sized ice surfaces. The Event Arena has seating for 2,500 attendees, expandable to 4,500 for concerts and events. The Community Arena brings families together around a second ice surface, while the outdoor rink adds versatility, usable all year round for sports and activities.
Home to local hockey teams and host to tournaments, concerts, celebrations, and community events, Cenovus Energy Hub draws visitors from all over the region. It brings people together and fuels growth, and cultivates a lively scene of vibrant recreation and entertainment that reaches far beyond our local community.
